Joe Freshgoods and New Balance return with the 12th entry in their collaboration series, this time leaning into the saturated colour and cinematic flair of mid-to-late 1990s music videos. The new 1890 pack channels the era's bold visual language, from fisheye lenses to glossy textures, and translates that energy into two vivid takes on the hybrid silhouette.
One colourway embraces a fiery orange palette inspired by classic styling and vintage R&B and rap visuals, while the other favours an electric purple look that nods to iconic performers and memorable music-video moments. Together, the pair captures the era's emphasis on dramatic colour and striking on-screen presence.
Beneath the nostalgic styling, the 1890 blends archival cues with modern construction. The upper sits on an exposed mesh base with a blotchy pattern, layered with wavy synthetic cutouts that reference the brand's 890v3 runner. Patent leather overlays and reflective elements add shine and texture, and the whole look is anchored by the proven 2002 ABZORB-cushioned sole for stability and impact protection. The result is a shoe that feels both retro and contemporary, loud in appearance but thoughtful in build.
Product Details
Name: Joe Freshgoods x New Balance 1890 Finger Waves, Joe Freshgoods x New Balance 1890 Naughty Things
Colorway: Citrus/Grenadine-Pirate Black, Pirate Black/Heron-Persian Purple
SKU: U189065N, U18908JY
Release Date: April 30